Publicity Photographs for Personal Fitness Trainer
The health and fitness industry is currently (2018) one of the fastest growing sectors in not only the UK but Europe as a whole. With revenues of over £23bn, of which £4.5bn is generated in the UK alone.
These days a large part of marketing is based around social media. An endless stream of “behind the scenes” snaps and video clips are required to feed the social media machine and keep viewers engaged. Attracting new followers and ultimately new customers is the desired result.
To stand out in the health and fitness market place you need to present yourself in the best possible light, no pun intended! Professional fitness photography plays an important role by creating the real wow images. The sort of photographs that will stop viewers in their tracks and demand their attention.
This particular health and fitness photography session was commissioned by fitness instructor and personal trainer Jaz Pidgley of HIIT 4 Fitness
The photography brief was very simple for this session. The final images needed to showcase muscle shape and definition but not in masculine way. Subtle side lighting was required to show the desired muscle definition in the final photograph.
The location for this shoot was a small side room off of the main gym area. It contained a single hanging punch bag mounted quite close to a wall. This presented the first problem of how to place my key light in the desired position, which was the far side of the punch bag. The room also contained a single fluorescent ceiling light producing a green colour cast. By using a faster shutter speed and removing all ambient light from the exposure, the colour cast was removed.
For the key light I opted for a 6ft x 1ft Profoto strip softbox mounted on Profoto Pro-B head running off a Profoto B7 generator. This setup mounted on a small light stand was compact enough to be hidden from camera view by the punch bag. The light was also position to reduce spill onto the back wall.
The rim light positioned camera left was a small Godox TT685S speedlight. This light was flagged on the far side to again reduce spill on to the back wall.
It was a genuine pleasure working with Jaz. She has a determination and drive that is impressive to witness first hand. One of the rewards working as a photographer is meeting people who are truly passionate about what they do. Jaz displays that passion and enthusiasm in a big way!