Health and Fitness Photography Required by Personal Fitness Trainer for Publicity and Marketing
To stand out in the health and fitness market place you need to present yourself in the best possible light, no pun intended! Professional health and fitness photography plays an important role by creating the real wow images. The sort of photographs that will stop viewers in their tracks and demand their attention.
A large part of marketing is based around social media. An endless stream of “behind the scenes” photos and video clips are required to feed the social media machine and keep viewers engaged, attracting new followers and ultimately new clients.
Photography Behind The Scenes
This particular health and fitness photography session was commissioned by fitness instructor and personal trainer Jaz Pidgley of HIIT 4 Fitness
The photography brief was very simple for this session. The final images needed to showcase muscle shape and definition but not in masculine way. I used subtle side lighting to show the desired muscle definition in the final photographs.
The location for this shoot was a small side room off of the main gym area. It contained a single hanging punch bag mounted quite close to a wall. This presented the first problem of how to place my key light in the desired position, which was the far side of the punch bag. The room also contained a single fluorescent ceiling light producing a green colour cast. The colour cast was removed by using a faster shutter speed and removing all ambient light from the exposure,
For the key light, I opted for a 6ft x 1ft Profoto strip softbox mounted on a Profoto Pro-B head running off a Profoto B7 generator. This setup mounted was on a small light stand which was compact enough to be hidden from camera view by placing it behind the punch bag. The light was also position to reduce spill onto the back wall.
The rim light positioned to camera left was a small Godox TT685S speedlight. This light was flagged on the far side to reduce spill on to the back wall.
It was a genuine pleasure working with Jaz. She has a determination and drive that is impressive to witness first hand. One of the rewards working as a photographer is meeting people who are truly passionate about what they do. Jaz displays that passion and enthusiasm in a big way!